The marketing information system consists of a mobile (Android, iOS and Huawei) application for display of content and communication with customers, and a backoffice web application for content management. The main functionalities of the information system are:

• Central display of the main news – Organized by means of a slider, where it is possible to display:
  • Content in the form of a single image
  • Content in the form of an image with an accompanying link
  • Promotions for specific products with an accompanying description and the option to order the product
  • Organization of the seminar, with a description and the option to register for the seminar for selected dates
  • Training with live YouTube embedded link and integrated chat with web administrator

• Promotions – Display of ongoing promotions, where the user can choose and order a promotional material
• Campaigns – Display of different campaigns for product groups that the user can order using provided budget
• Stores – Display of all stores with their address, phone numbers to which the store can be contacted, with option to call form application, as well as the location of the store on the map, with navigation to it.
• Suggestions, which serves for the user to send useful proposals and suggestions, or make a related remark for sale, delivery, commercial or generally on the purchased product
• Web shop – Link that leads from the application to the login page of the company web shop
• Push notifications